It’s been announced that Korean superstar and Big Bang leader G-Dragon has become the new face of Italian sportswear label Kappa. His capacity as a stylish individual has been well-documented, but never before has he pursued a fashion-related endeavor of this magnitude. Kappa dominated headlines as recently as a decade ago, but has since fallen by the wayside. A partnership with one of Asia’s most revered stars will hopefully revive brand image.
His likeness will appear in Kappa China stores beginning this April.
Source: Highsnobiety