Posted December 15, 2018 by

It’s safe to say that the combination of Korean pop star, Seungri and long-standing German accessories brand, Braun Büffel made everyone go “Wow! Fantastic, Baby!”. Pun intended. In our next instalment of the BAZAAR Spotlight series, we look to one fifth of the global K-pop sensation, Big Bang, Seungri. The international star was here last week as a special for Braun Büffel’s Spring/Summer 2019 collection launch at their store in Marina Bay Sands. The 131-year-old German brand is going in a brand new direction with Creative Director, Fabio Panzeri. The theme for the collection was RETRO FUTURE VISION, emphasized with bright colours and modern designs for a fresh, youthful vibe. Hence, Seungri, the magnae (youngest member) of Big Bang, with his vivacious character was the perfect fit to initiate this new move for the brand. He certainly brought in a major crowd all around the store and VIPs (Big Bang fans) waited in anticipation for his arrival. Seeing as it was his birthday on 12 December, the Braun Büffel team surprised him with a cake while VIPs sang him a birthday song in Korean, no less! He then graciously returned the gesture by singing for the crowd, much to everyone’s delight.

Click the tweet or link here to view the interview video & full article!

Source: Harpers Bazaar Singapore