Joining IU, Big Bang’s G-Dragon will be the new face of cosmetics brand, The Saem.
With The Saem’s new 2013 concept, ‘Global Eco The Saem,’ the company decided that G-Dragon was the best candidate to represent it as he is a global star himself. “We anticipate G-Dragon’s expression of the refreshing new image of The Saem.”
G-Dragon began commercial shootings on February 4, marking his official start of his cosmetic model career with The Saem. G-Dragon gave teasers of the news to fans by uploading it on his SNS.
The commercials will be revealed starting March. IU, who is the current model for the brand, will continue to work side by side with G-Dragon.